Ideated
In our Conceptualization phase, the motion graphic team collaborates with clients to understand their goals and requirements
This stage involves brainstorming and ideation, where the creative team collaborates to develop concepts and ideas for the motion graphics project. It includes understanding client requirements, defining the visual direction, and outlining the key messaging or story.
Design
The visual elements are crafted to bring the concept to life.
This includes creating storyboards, designing graphics, selecting color schemes, typography, and creating a style guide. Designers work closely with clients to ensure the visuals align with their brand identity and project objectives. It’s essential to strike a balance between aesthetics and functionality to create visually appealing and effective motion graphics.
Animate it
With industry-standard software and tools to breathe life into the static visuals.
They create keyframes, define timing and transitions, and apply various techniques such as easing, rotation, scaling, and effects to enhance the motion. The animation stage requires careful attention to detail, ensuring seamless movement and compelling storytelling.
Refine it
Involves reviewing the animation, seeking feedback from clients or stakeholders.
This iterative process may include revising timing, tweaking transitions, refining visual effects, or addressing any other feedback provided. The goal is to achieve a polished and high-quality motion graphic that meets the client’s expectations and effectively communicates the intended message.